Giddy and fangirling over today’s episode with creatrix, educator, and founder of Agent Nateur, Jena Covello. After being diagnosed with Stage 4 Endometriosis, Jena took a deep dive into the holistic and natural realm — swapping foods, supplements, and body care products with non-toxic alternatives. However, finding a natural deodorant up to par with mainstream offerings was nearly impossible. She took matters into her own hands and started cooking natural deodorant (free of endocrine disruptors) in her very own kitchen. Not only did it actually work, but her friends loved it too! Realizing she could implement these practices not solely in deodorant — but skincare in general — she had her ah-ha moment, and Agent Nateur was born!
Ongoing trial and error, third-party testing and sourcing implications, financial hurdles, and pesky beauty industry regulations never hindered Jena’s success. Her unyielding hustle has landed her luxe, non-toxic skincare line to be highly recognized (kudos to h o l i ( m a n e ) being Erewhon’s #1 supplement sold)!
Other topics we chat about:
- Heavy metals & endocrine disruptors
- Deodorants, armpit rashes, baking soda, & skin alkalinity
- The power of prayer
- Finding beauty through pain and suffering
- Intuition vs. fear
- Studying, sourcing, & formulating
- Regulations in the beauty industry: small suppliers vs. big corporations
It would only make sense for a founder to be akin to their brand, and Jena mirrors Agent Nateur rather perfectly — authentic, natural, and paving the way. This episode is a must-listen for skincare gurus, wellness fanatics, and those looking to dip their toes in the non-toxic beauty world. Tune in — belly laughs and full-circle synchronicities included!