If CBD, THC, and the whole endocannabinoid system still feels like a high school biology lesson you can’t quite wrap your head around, we’re here to help with our CliffsNotes guide to all things cannabinoids.

First things first, what is a cannabinoid?

Cannabinoids are chemicals that are found in the cannabis plant. There are around 115 different cannabinoids which all do different things like manage pain, make you less stressed, and ease anxiety. The most common cannabinoids are THC (tetrahydrocannabinol) and CBD (cannabidiol) which are called “phytocannabinoids” meaning they are made from plants. 

THC is commonly found in marijuana, is psychoactive and will get you high, while CBD is commonly found in hemp, is non-psychoactive, and emits calming effects — supporting overall wellness and creating balance. 

There are a number of other common plants that contain cannabinoids like black pepper, echinacea, and cacao, but cannabis is most popular as it contains a much higher concentration. 

Cannabinoids can also be found in the body as part of the endocannabinoid system which serves as a vital part in sending signals to CB1 receptors in the brain and central nervous system that monitor mood, memory, and pain. Additionally, the endocannabinoid system sends out messages to CB2 receptors which serve the immune system and gut, helping to regulate body functions.

Long story short, the endocannabinoid system plays a huge part in memory, metabolism, stress, pain, sleep, and even reproduction. Basically, we want to keep this system happy — and it loves it some cannabinoids!

With the growing popularity of CBD in the past few years, CBD brands are popping up everywhere. Options range from tinctures to capsules to topical ointments and are used in everything from food and drinks to intimacy boosters and treatments for your pet’s ailments. 

Now, more than ever, it’s important to do your research when choosing a brand to ensure you’re picking the best one in a sea of up-and-comers trying to niche their way into the mainstream. 

For the past 25 years, Elixinol has been leading the CBD industry (yes, before it was even an industry). Gluten-free, vegan-friendly, and made with organic hemp and no harsh solvents or toxic chemicals, they are a trusted brand that sources their extracts from hemp plants grown in the US, carefully selecting farmers who are committed to transparency, integrity, and sustainability.

With an easy-to-understand education section on their site and multiple products made of either full-spectrum or broad-spectrum hemp oil, they’ve got what you need if you’re looking for daily balance, comfort, antioxidant boosts, and stress reduction. (And aren’t we all?)

Our personal fave?

Their Stress Less Capsules contain CBD and ashwagandha, and help both the mind and body better cope with occasional stress… which to us is the breath of fresh air we need during this transitional time. 

For 15% off your entire order of Elixinol, use code THEFULLEST at checkout.

Lindsay DeLong is the Managing Editor of the fullest. A brand strategist and web designer, she specializes in building brands from the ground up. Reach out at lindsay@thefullest.com or visit her at iLikeLindsay.com to explore ways to work together.

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