Wiley Baby is the product that has millennial moms going gaga. Its packaging is (almost) cuter than a newborn and its multi-use formula makes it extremely practical for time-strapped parents.
Created by graphic designers Vanessa Wade and Jane Riley, Wiley Baby’s beauty cabinet aesthetic makes total sense. After realizing most products fell into either the clinical or cutesy categories, the working mothers wanted to design something both moms and kids would love to look at… and also use.
Their formulas are “technically” developed for babies but they’re also as hardworking and multi-tasking as any busy mom. They were designed with the intention that each can be used by every member of the family for a multitude of reasons.
Minimally processed and plant-based, Wiley Baby products cut out all the crap so you don’t have to worry about whether their products are safe for your baby (or yourself). Never will you find sulfates, parabens, phthalates, or synthetic fragrances.
Which is, the precise reason, we’re going (goo-goo) gaga.
Shop it here.