Jay and Patrice Rynenberg are no strangers to the concept of natural bath and body products. Their interest materialized from Jay’s mother, who, having actively studied naturopathy and herbal medicine, has been formulating her own products for the past 10 years. It was his mother’s work and their shared love of the outdoors that inspired the young Sydney couple to launch clean skincare company, ASARAI in 2016.
Having both come from creative backgrounds, Jay and Patrice sought to “push the boundaries of traditional, natural beauty brands.” Indeed, the shocking yellow aesthetic of their modern and chic-looking products immediately catches your eye. The couple wanted a color that was not only inspiring and energetic but one that also reminded people of nature. Their brand serves as a subtle reminder to its customers to live a healthier lifestyle while simultaneously reconnecting with the outdoors.
The look and feel of ASARAI is bold in comparison to the more traditional “green beauty” products that line the shelves.
Determined to remain as ethical and natural as possible, all the ingredients in ASARAI’s products are sourced from Australia, many of which are acquired locally. Eco-friendly, non-toxic, cruelty-free, fragrance-free, paraben-free, PEG-free, SLS-free and recyclable, they come from the best botanicals Australia has to offer.
Where others may be tempted to “cut corners” or expenses, Jay and Patrice have chosen to remain loyal to their mission when it comes to the environment, their brand, and products. “One thing we’ve always said as a team is to never compromise on performance,” Patrice explains. “Sourcing effective and ethical botanicals and having meaningful amounts in our formulations is the standard we have set and will always abide by.”
Beyond providing holistic and all-natural products, the couple is also committed to donating a portion of their sales to 1% for the Planet, an international environmental organization aimed at funding environmental non-profits.
With affordable and reasonable prices, ASARAI products are available through their website and are perfect for the customer not looking to break the bank… and the one that wants a little extra (Aussie) sunshine in their life.
Julia Piantini is a freelance writer and wellness consultant in Orlando, Florida. You can check her out at her site theserverandthesage.com or creep her on the ‘Gram at @julia_piantini (for the occasional witty posts).