The Rise of Moon Juice

According to GQ, Abbot Kinney is the coolest street in the United States. But just a few steps away lies Rose, which until recently, was a semi-deserted grungy strip that separated Venice from the slightly more conservative Santa Monica.

But Moon Juice, LA (and soon to be NY’s) best juicery, seemed to change that on a dime.

There was the legendary and now revamped Rose Cafe. There was Fiesta Brava and there was Venice Beach Wines. But otherwise Rose Avenue felt pretty much dead.

And then Amanda Chantal Bacon came along and opened shop. Soon after Cafe Gratitude followed suit. And now Rose is a destination. Much like Los Angeles itself.

If LA has always been the epicenter of health and wellness. Remember Annie Hall, Woody Allen’s famed mockery of mashed yeast? But it’s never quite been taken seriously until now.

For a very long time, LA was the but of the cultural elite’s joke, an instant snark accelerator.

But things have flipped and it seems New York is now knocking on LA’s door.MoonJuice

And in many ways, Moon Juice represents this shift, as evidenced by the founder herself.

Amanda was born and raised in Manhattan, savvy to its sophisticated palate. Her international travels and innate intelligence and curiosity landed her in Los Angeles. Mentored by arguably LA’s most celebrated chef, Suzanne Goin and schooled during her stint as a LA Times Food Editor, she found herself drawn to juicing, which, at the time, was quickly gaining ground as the new health trend.

But the thing that set Moon Juice apart from the beginning was Amanda’s culinary skill and deep knowledge. In that regard, she is unparalleled. And she is, undeniably, a powerful tastemaker and influencer.

But she’s not alone.

Moon Juice

Los Angeles has, over the past decade, upped its restaurant game. No longer limited to Spago and Dan Tana’s, it’s landed on the scene in a very big way, as confirmed by the recently announced James Beard nominations. Last year, Bon Appetit named Venice’s Gjusta the 2nd best new restaurant in the nation, with Petit Trois, another LA restaurant, coming in third.

The same can be said for the arts scene, which boasts the newly erected Broad downtown in addition to MOCA, Hammer and LACMA. LA is no longer second fiddle. It’s a serious contender for America’s most culturally rich and diverse city.

And that’s in large part due to its willingness to embrace the new and avant garde. So while juice may be fully embraced now, it wasn’t always.

And yet, Moon Juice is about so much more than that. It’s about healing from the inside out, about connecting to the earth and to spirit and about noticing the ways in which we nourish and heal ourselves.

It’s more than it seems at first glance.

Just like LA.

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2 responses to The Rise of Moon Juice

First, I want to say that I do love moon juice. I live walking distance to the Silver Lake location and have enjoyed each and every experience there, especially the juice and milks. Even so, I must admit that I find this article to be insensitive to the history and people of Los Angeles. As a third generation Angelino, I can say with confidence that Los Angeles is vast, complex and full of areas where businesses have undeniably changed the landscape and culture time and time again (gentrification is a colloquial term here as we know.) The bit in the beginning where you mention that Rose Ave, “was a semi-deserted grungy strip” that “felt pretty much dead” , glosses over the fact that it’s home to a lot of displaced human beings, who live on the streets. Even the students of the local university, Loyola Marymount, are aware of this and do tremendous work to raise consciousness in the community, where now the “cultural elite” use as their playground. Your website says you hope to inspire a community of engaged, and informed individuals and that you aim to guide living a more conscious life. I really think that in order to do that, we need to stop stepping over, tip toeing, and avoiding altogether that homeless and the less fortunate exist in these areas. The reason why LA was “the but of the cultural elite’s joke” is because those elitists hadn’t yet commodified our city, which for the record, had been culturally rich and diverse long before elitists took a first glance.

Hi!
We really appreciate you sharing and adding to the conversation. Your perspective is legitimate and we hope to touch on this in future articles. Thank you!
P+S

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